Update August 2019 – From now on Centro Supermarket is included in the Basket App.
Further checking out some apps mentioned in my article about The most useful apps in Jordan, I wanted to cover Basket.jo – an App that delivers your grocery shopping to your doorstep – and that at in-store-prices. I tried out Basket.jo for you a few times and would love to share my experience. And please read on as there is a gift at the end of the article.
Design, Usability and Registration
Foremost, the design of the app, its logo and branding are done very well and I find it easy to navigate and know where I am. Thus, usability is great. You can register/login either with your phone number or Facebook. I found it all easy and straight forward. Once receiving your confirmation code sent as SMS, you enter it and can start. When in the app, you can add to your profile information and then update your address. Before shopping you choose the city (currently only Amman available) then an area (the commonly used names are provided in a drop down list). I think at the moment it does not really matter much where in Amman you are located as the choices I made didn’t seem to have any effect.
The next step is to choose one of the available stores to buy from. At the moment Basket offers you to shop at the two biggest supermarkets in town; Carrefour City Mall and Cozmo 7th circle as well as Habiba Um-uthaina, Sameh Mall Mecca Street, Select Food Shoppe, T-Bone and Cheese, Yasr Mall Al-Bayader.
Searching and Selecting products
I processed some searchers and orders for Carrefour City Mall. You can either use the search field and type anything or go to “browse” which is more similar to walking in the store where you look around in the fruits and vegetable section for example. It is a useful feature, since you probably think of some bananas, apples and kiwis you might wanna buy at the same time. Somehow, I cannot really figure out how search results are being presented as it seems it is not alphabetical but more according to relevance. You can click on any of the products and see a picture and a short description, or you can directly add to your shopping basket. You can easily add an item more than once. The pictures are sometimes not enough (as Arabic only for example) or they are not most recent, which might make it sometimes a bit tricky to figure out what you are looking for is correct, as the description is also very short. This seems to be however the only drawback of the app, although I think it is a major aspect to be improved.
Despite that it is easy to browse, when searching you also get suggestions and it loads fairly quickly keeping in mind it is crawling a data base of thousands of entries. At any stage you can always go to the home, the search, browse items or check “your items”, which are items you previously bought through basket.jo. That way you can easily buy the same things again, search for new or browse the different categories. Your shopping cart in the upper right corner indicates the number of different products you have in your basket using a small red number. When you click on the basket, you can see what is inside and either remove items, add items or give further instructions for the shopper, which I think is a nice feature. Also, I should mention that if you cannot find the item you want, you can add a special request. I wanted for example fresh Turkish Coffee from the Bun AlAmeed counter within Carrefour, but it was not listed in the app, so I was able to add that special item to the basket. You can set a maximum price for that item and the shopper will confirm with you before proceeding.
Delivery and Payment
When you are done with your selection, you will click on the shopping basket and proceed with your order. You can change the address and add a second one, e.g. an office address or something. Selection of the location is done well and uses the google maps engine I assume and finds the right location. Also, you decide for a delivery time and depending on the time of the day, where you shop, and where to be delivered to, you can select a certain time frame of usually 1 hour. Depending of the time of the day you might have to wait 1-2 hours or more. You can also order for the next days coming. Basket regularly delivers between 11 AM to 11:59 PM. During Ramadan it seems they deliver between 1 PM – 7 PM and again from 9 PM to 11:59 PM.
For payment you can either enter a credit card or you choose to pay cash on delivery. So far, I tried cash on delivery and once the shopper arrived the receipt was handed over and I paid my order. Apart from the delivery fee of 3.99 JOD, there are no extra charges. You are of course welcome to give your shopper a tip if you were satisfied.
Overall, I think it is a great app that helps you get you shopping done in a convenient way. There are still some improvements to be done but considering that you can find several thousands of products up-to-date in the app, I think the advantages way out the disadvantages by far. Timing was always precise and the shoppers who brought the order were friendly. If you ordered something special, or something is not there, the shopper will contact you to clarify what to do. They then just contact you shortly when they are at the delivery address. That’s it. I was able to communicate in English and my limited Arabic. Shop on and read below for more info. Also make sure to watch Rachel’s video on her shopping experience with basket.jo.
Finally, big thanks to Basket.Jo for their partnership as well to make this post possible.
If you liked this article, make sure to also see the other reviews of The most useful apps in Jordan